Course Description

BA 4510
Prerequisite: BA 2500. The course is designed for those who hope to become managers, owners of retail firms, or representatives of businesses that sell to retailers. Thus it considers the long-range problems of retailers. Cases and text material are used to develop an understanding of such problems related to establishing retail stores such as location, layout, buying, pricing, fashion, and retail research. 3 credit hours. (3 plus 0)