Course Description

BA 4800
Public Relations
Prerequisite: Junior standing. Study of principles, cases, and problems to facilitate understanding of the philosophies, objectives, and techniques of public relations in companies, corporations, and institutions. An examination of relations with employees, stockholders, consumers, community, educational institutions, suppliers, dealers, and government. The tools of public relations are examined and applied to case problems. 3 credit hours. (3 plus 0)