Course Description

OL 4100
Qualitative Decision-Making
Prerequisite: OL 4000. A review of methods used to collect information to support business decisions, such as customer surveys, employee surveys, focus groups, competitive studies, and benchmarking. Topics include designing procedures to obtain unbiased data, scaling methods, and analysis and interpretation of data to produce credible results and recom-mendations. Emphasis is placed on intelligence necessary to support strategic planning activities and initiatives.