Business Administration - Marketing B.S.
Program Description
The Bachelor of Science in Business Administratioin marketing concentration is
designed to provide the student with a thorough understanding of all the areas
that comprise the marketing arena. The graduate will be armed with
practical knowledge that can be readily applied in this area of expertise
across all industries. The marketing curriculum is augmented with other
business courses to help round out the graduate's knowledge of business.
Career Opportunities
The Bachelor of Science in Business Administratioin marketing
concentration prepares the student for a career as a marketing executive.
Career opportunities are in product management, brand management,
advertising, promotions, and e-commerce.
While marketing background is useful in a sales position, the curriculum is not
designed specifically for such a position.
Program Curriculum
|
Mathematics |
| MA
1000 |
Foundations of College Math |
3 |
| MA
1025 |
Mathematical Problem-Solving |
3 |
| MA
2025 |
Statistical Methods for Business |
3 |
|
|
|
|
|
9 |
|
|
|
|
Business Administration |
| BA 1200 |
Foundations of Business |
3 |
|
BA 2010 |
Principles of Management |
3 |
| BA
2000 |
Operation Management |
3 |
|
BA 2410 |
Human Resources Management |
3 |
|
BA 2430 |
International Management |
3 |
|
BA 2500 |
Marketing |
3 |
|
BA 2550 |
Personal Selling |
3 |
| BA
2700 |
Organizational Behavior |
3 |
|
BA 2800 |
E-Commerce |
3 |
|
BA 2850 |
Managing in the Legal Environment |
3 |
| BA
3200 |
Business Ethics |
3 |
|
BA 3300 |
Marketing Research |
3 |
|
BA 3500 |
Advertising |
3 |
|
BA 3550 |
International Marketing |
3 |
| BA
3600 |
Corporate Finance |
3 |
|
BA 4500 |
Purchasing |
3 |
|
BA 4910 |
Business Policy and Strategic Planning |
3 |
| |
|
|
| |
|
45 |
| Accounting & Information Systems |
|
ACC 1010 |
Principles of Accounting |
3 |
|
ACC 2140 |
Managerial Accounting |
3 |
|
IS 1100 |
Introduction to Information Systems |
3 |
| |
|
|
| |
|
9 |
|
English |
| ENG
1245 |
English Composition |
3 |
| ENG
1255 |
Intermediate Composition |
3 |
| ENG
1265 |
Advanced English Composition |
3 |
| ENG
2320 |
Professional Communication |
3 |
| |
|
|
| |
|
12 |
| Humanities & Social Sciences |
|
HUM 2000 |
Introduction to Humanities |
3 |
|
HUM |
Electives (HUM) |
6 |
|
PSY 1700 |
Introduction to Psychology |
3 |
|
SS 2200 |
Macroeconomics |
3 |
|
SS 2210 |
Microeconomics |
3 |
| |
Elective (SS2720/SS2800) |
3 |
| |
|
|
| |
|
21 |
| Approved Electives |
| |
Electives (approved) |
21 |
| |
|
|
| |
|
21 |
|
|
|
| TOTAL CREDIT HRS |
|
123 |