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BA 3500 Advertising

Course Description: BA 3500 considers the history of advertising, ethics of advertising, consumer make-up, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures for building actual ads and media selection and campaigns.

Textbook: International Marketing; Cateora, Phillip R. & John L. Graham McGraw-Hill.

Prerequisites: BA 2500 Marketing

Specific Concepts to Address:

  • Role of Advertising, Socially and Culturally
  • Buying Behavior
  • Crafting Advertising Strategies and the Role of Media
  • Advertising Campaigns
  • Ethics in Advertising and Socially Unacceptable Advertising

Suggested Emphases:

  • Situational audits
  • Distinguish between the advertising business and businesses that employ advertising

Helpful Documentation:

  • Current Resume
  • Job description of each marketing position held
  • Recent performance evaluation(s) with appropriate signatures
  • Letter from immediate supervisor documenting your involvement in advertising
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