BA 3500 Advertising

Course Description: BA 3500 considers the history of advertising, ethics of advertising, consumer make-up, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures for building actual ads and media selection and campaigns.

Textbook: International Marketing; Cateora, Phillip R. & John L. Graham McGraw-Hill.

Prerequisites: BA 2500 Marketing

Specific Concepts to Address:

• Role of Advertising, Socially and Culturally
• Buying Behavior
• Crafting Advertising Strategies and the Role of Media
• Advertising Campaigns
• Ethics in Advertising and Socially Unacceptable Advertising

Suggested Emphases:

• Situational audits
• Distinguish between the advertising business and businesses that employ advertising

Helpful Documentation:

• Current Resume
• Job description of each marketing position held
• Recent performance evaluation(s) with appropriate signatures
• Letter from immediate supervisor documenting your involvement in advertising