BA 4510 Retailing

Course Description: BA 4510 reviews the models, practices and long-range problems of retailers. Cases and text materials are used to develop an understanding of issues related to establishing retail stores such as location, layout, buying, pricing, fashion and retail research.

Textbook: Retailing; Dunne, Patrick M.; Robert F Lusch; David A. Griffith South-Western.

Prerequisites: BA 2500 Marketing

Specific Concepts to Address:

• Retailing in Today's Environment
• Strategy Development and Implementation
• Steps to Profitability
• Internet, Retailing on the

Suggested Emphases:

• Analysis of Positioning Strategy
• Analysis of Pricing Strategy
• Business Plan for a New Retail Venture

Helpful Documentation:

• Current Resume
• Job description
• Recent performance evaluation(s) with appropriate signatures
• Letter from immediate supervisor documenting your involvement in related issues
• Business Plan