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BA 4800 Public Relations

Course Description: BA 4800 Public Relations is a study of principles, cases, and problems to facilitate understanding of the philosophies, objectives, and techniques of public relations in companies, corporations, and institutions.  It includes and examination o relations with employees, stockholders, consumers, community, educational institutions, suppliers, dealers, and government.  The tools of public relations are examined and applied to case problems.

Textbook: The Practice of Public Relations; Seitel, Fraser P. Prentice Hall.

Prerequisites: Junior Standing

Specific Concepts to Address:

  • Purpose and Evolution of Public Relations
  • Ethics
  • Communication with Stakeholders
  • Crisis Management
  • Trends and Future Issues

Suggested Emphases:

  • Synthesis of PR in private, public, profit, and non-profit entities

Helpful Documentation:

  • Current Resume
  • Job description
  • Recent performance evaluation(s) with appropriate signatures
  • Letter from immediate supervisor documenting your involvement in related issues
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