BA 4800 Public Relations
Course Description:
BA 4800 Public Relations is a study of principles, cases,
and problems to facilitate understanding of the philosophies,
objectives, and techniques of public relations in companies,
corporations, and institutions. It includes and
examination o relations with employees, stockholders,
consumers, community, educational institutions, suppliers,
dealers, and government. The tools of public relations
are examined and applied to case problems.
Textbook:
The Practice of Public Relations; Seitel, Fraser P. Prentice Hall.
Prerequisites:
Junior Standing
Specific Concepts to Address:
- Purpose and Evolution of Public Relations
- Ethics
- Communication with Stakeholders
- Crisis Management
- Trends and Future Issues
Suggested Emphases:
- Synthesis of PR in private, public, profit, and non-profit entities
Helpful Documentation:
- Current Resume
- Job description
- Recent performance evaluation(s) with appropriate signatures
- Letter from immediate supervisor documenting your involvement in related issues
