Communications B.A.
Program Curriculum
Communication is one of the most fundamental aspects of our personal and
professional lives. Learning to communicate effectively, either interpersonally
or publicly, can be crucial to a person's success in life and business. Indiana
Tech's communication degree offers students a well-rounded educational
experience, pooling together a variety of courses in business, humanities,
psychology, and social sciences along with the focused communication courses.
The communication degree offers students an opportunity to concentrate in one
of four different aspects of communication: advertising, digital media,
journalism, or public relations.
Careers in advertising demand effective oral and written communication skills.
The advertising concentration includes a focus on marketing and advertising, as
well as personal selling. Graduates with this concentration could become
advertising or marketing specialists, copy writers, account executives, media
planners, creative directors, and more.
Digital media focuses on the development of web, multimedia and e-commerce.
Courses are offered in desktop publishing, web design, and digital imaging
including the use of Adobe Photoshop.
The journalism concentration offers the student an opportunity to excel in
careers such as photographer, news reporter, editor, copy writer, news service
researcher, media interviewer, and more. Focus is given on writing for print
media, information gathering, and reporting, as well as editing and design.
Public relations is a field that offers a wide variety of careers, from
publicity managers, press agents, and lobbyists for large corporations or
government agencies to development officer, fund raiser and membership
recruiter for small non-profits. The public relations major will learn the more
detailed aspects of public relations, as well as crisis communication and
conflict resolution.
| Semester 1 |
| ENG 1250 |
English Composition I |
3 |
| MA 1000 |
Foundations of College Math |
3 |
| IS 1100 |
Introduction to Information Systems |
3 |
| PSY 1700 |
Introduction to Psychology |
3 |
| COMM 1250 |
Found. of Communication |
3 |
| IIT 1000 |
Freshman Seminar |
0 |
| |
|
|
| |
|
15 |
| Semester 2 |
| ENG 1270 |
English Composition II |
3 |
| SS 1025 |
College Math for Social Science |
3 |
| IIT 1270 |
Introduction to Critical Inquiry |
3 |
| COMM 1500 |
Rhetoric and Argument |
3 |
| PSY 2000 |
Understanding Diversity |
3 |
| |
|
|
| |
|
15 |
| Semester 3 |
| ENG 2320 |
Professional Communication |
3 |
| SS 2800 |
Introduction to Sociology |
3 |
| BA 2010 |
Principles of Management |
3 |
| COMM 1600 |
Introduction to Journalism |
3 |
| PSY 2750 |
Psychology of Communication |
3 |
| |
|
|
| |
|
15 |
| Semester 4 |
| HUM 2000 |
Introduction to Humanities |
3 |
| HUM 2730 |
Introduction to Philosophy |
3 |
| SS 2720 |
Group Dynamics |
3 |
| COMM 2000 |
Persuasion and Propaganda |
3 |
| COMM 2500 |
Public Communication |
3 |
| |
|
|
| |
|
15 |
| Semester 5 |
| BA 2700 |
Organizational Behavior |
3 |
|
*Concentration Course |
3 |
| SS 2200 |
Media Theory and Criticism |
3 |
| APP EL |
Approved Elective |
3 |
|
Choose one of the following two courses
|
3 |
| COMM 2100 |
Introduction to Cinema |
|
| COMM 2200 |
On Television |
|
| |
|
|
| |
|
15 |
| Semester 6 |
| SS 2200/2210 |
Macro/Microeconomics |
3 |
| PSY 3780 |
Research Methods/Statistics |
3 |
| HUM EL |
Elective (Humanities) |
3 |
|
*Concentration Course |
3 |
| APP EL |
Approved Elective |
3 |
| |
|
|
| |
|
15 |
| Semester 7 |
| COMM 4000 |
Comm. Law & Ethics |
3 |
|
*Concentration Course |
3 |
| SS EL |
Elective (Social Science) |
3 |
| APP EL |
Approved Elective |
9 |
| |
|
|
| |
|
18 |
| Semester 8 |
| COMM 4750 |
Applied Communication |
3 |
|
*Concentration Course |
3 |
|
*Concentration Course |
3 |
| APP EL |
Approved Elective |
3 |
| APP EL |
Approved Elective |
3 |
| |
|
|
| |
|
15 |
Advertising Concentration
BA 2500 Marketing
BA 2550 Personal Selling
BA 2800 E-Commerce
BA 3500 Advertising
IS 2500 Desktop Publishing
Digital Media Concentration
BA 2500 Marketing
BA 3500 Advertising
IS 1200 The Web and E-Commerce
IS 1800 Web Multimedia
IS 2500 Desktop Publishing
Journalism Concentration
COMM 1700 Photography
COMM 3200 Writing for Print Media
COMM 3300 Information Gathering and Reporting
COMM 3500 Editing and Design
IS 2500 Desktop Publishing
Public Relations Concentration
BA 4800 Public Relations
COMM 3400 Writing for Public Relations
COMM 3500 Editing and Design
COMM 4250 Crisis Communication
SS 2850 Conflict Resolution