Business Administration – Marketing, Bachelor of Science
Our business administration degrees are designed to help you advance your career by developing your problem-solving and decision-making skills. Our curriculum focuses on strategies in real-world business applications, in a variety of different areas.
The Bachelor of Science in Business Administration marketing concentration provides you with a thorough understanding of all the areas that comprise the marketing arena. Graduates will be armed with practical knowledge that can be readily applied in this area of expertise across all industries. Graduates will be prepared for a career as a marketing executive in a variety of industries. Career opportunities are in product management, brand management, advertising, promotions, and e-commerce.
Degree Curriculum
|
Core Classes |
| Course # |
Course Title |
Credits |
| BA 1200 |
Foundations of Business |
3 |
| BA 2010 |
Principles of Management |
3 |
| BA 2200 |
Personal Finance |
3 |
| BA 2410 |
Human Resources Management |
3 |
| BA 2500 |
Marketing |
3 |
| BA 2700 |
Organizational Behavior |
3 |
| BA 2850 |
Managing in a Legal Environment |
3 |
| BA 3200 |
Business Ethics |
3 |
| BA 4910 |
Business Policy and Strategic Planning |
3 |
| FIN 3600 |
Corporate Finance |
3 |
Total Credits: 30
Total Credits: 18
|
Accounting & Information Systems |
| Course # |
Course Title |
Credits |
| ACC 1010 |
Accounting Principles |
3 |
| ACC 2140 |
Managerial Accounting |
3 |
| MIS 1300 |
Software Tools |
3 |
Total Credits: 9
|
Mathematics |
| Course # |
Course Title |
Credits |
| MA 1000 |
Foundations of College Math |
3 |
| MA 1025 |
Mathematical Problem-Solving |
3 |
| MA 2025 |
Statistical Problem-Solving |
3 |
Total Credits: 9
|
English |
| Course # |
Course Title |
Credits |
| ENG 1250 |
English Composition I |
3 |
| ENG 1270 |
English Composition II |
3 |
| ENG 2320 |
Professional Communication |
3 |
Total Credits: 9
|
Humanities & Social Sciences |
| Course # |
Course Title |
Credits |
| HUM |
Electives (3 credits must be literature) |
9 |
| PSY 1700 |
Introduction to Psychology |
3 |
| SS 2200 |
Macroeconomics |
3 |
| SS 2210 |
Microeconomics |
3 |
| Choose one of the two following courses |
| SS 2720 |
Group Dynamics |
3 |
| SS 2800 |
Introduction to Sociology |
3 |
Total Credits: 21
|
Science |
| Choose one of the two following courses: |
| Course # |
Course Title |
Credits |
| BIO 1000 |
Introductory Biology |
3 |
| SCI 2000 |
Contemporary Issues in Science |
3 |
Total Credits: 3
|
Approved Electives |
| Course # |
Course Title |
Credits |
|
Approved Electives |
24 |
Total Credits: 24
CURRICULUM TOTAL CREDITS: 123