Marketing, Master of Business Administration (MBA)
Our business administration degrees are designed to help you advance your career by developing your problem-solving and decision-making skills. Our curriculum focuses on strategies in real-world business applications, in a variety of different areas.
The Master of Business Administration marketing concentration prepares you for all aspects of marketing for an organization, including strategy, sales, advertising, promotion, pricing, product development, and public relations. Our program examines the core functional areas of an organization as well as market research and international marketing topics. Graduates will be prepared for success in marketing at any level within a variety of organizations.
Degree Curriculum
|
Foundation Core |
| Course # |
Course Title |
Credits |
| MBA 5000 |
Executive Management |
3 |
| MBA 5130 |
Managerial Accounting |
3 |
| MBA 5210 |
Business Statistics |
3 |
| MBA 5220 |
Marketing Management |
3 |
Total Credits: 12
|
Also Required |
| Course # |
Course Title |
Credits |
| MBA 5110 |
Management Information Systems |
3 |
| MBA 5120 |
Managerial Economics |
3 |
| MBA 5200 |
Financial Management |
3 |
| MBA 5310 |
Business Ethics |
3 |
| MBA 5330 |
Business Law |
3 |
| MBA 7000 |
Business Policy and Strategy |
3 |
Total Credits: 18
|
Marketing Concentration |
| Course # |
Course Title |
Credits |
| MBA 6400 |
International Marketing |
3 |
| MBA 6420 |
Marketing Research |
3 |
Total Credits: 6
|
Approved Electives |
| Course # |
Course Title |
Credits |
|
Electives |
6 |
Total Credits: 6
CURRICULUM TOTAL CREDITS: 42