Business Administration-Marketing, B.S.

Our business administration programs are based on a philosophy of total student development. The curricula stress an interdisciplinary approach that will expose you to all aspects of the complex and changing business environment. The faculty emphasize the social, ethical, cultural, and political issues that managers must face on a daily basis.

Marketing Concentration

Simply put, marketing is all about problem solving. The problem? Companies around the world have goods and services to sell, and they need to figure out how to get them in the hands of consumers. That’s where marketing professionals come in. They find the solution and take the guess work out of promoting and distributing products.

Indiana Tech’s marketing concentration will teach you how to research market trends, analyze demographic data, and find ways to effectively promote goods and services to consumers. The program also gives you a practical foundation in business administration to help you understand what it takes to make a business profitable. Like all of our programs, the marketing concentration is intensely practical. You’ll be taught to apply the major components of marketing—including research, advertising, sales, and e-commerce—on the regional, national, and global levels.

Career Opportunities

Businesses need clever marketers to promote their products. After all, the best invention in the world is pointless if you can’t communicate it to your consumers. The marketing concentration can lead to careers in:

advertising
sales
product development
public relations
research
writing
leading an in-house marketing
team or department
working for a marketing agency

Required Courses

Semester 1

BA 1200 Foundations of Business 3
PSY 1700 Introduction to Psychology 3
ENG 1250 English Composition I 3
MIS 1300 Software Tools 3

MA 1000 Foundations of College Math 3
IIT 1000 Freshman Seminar 0

15

Semester 2

MA 1025 Mathematical Problem-Solving 3
BA 2010 Principles of Management 3

ENG 1270 English Composition II 3

Elective (Approved) 3
IIT 1270 Introduction to Critical Inquiry 3
IIT 2000 Pre-Internship Seminar 0

15

Semester 3

ACC 1010 Accounting Principles 3
BA 2500 Marketing 3

BA 2850 Managing in the Legal Environment 3
ENG 2320 Professional Communication 3
BA 2410 Human Resource Management 3

15

Semester 4

BA 2430 International Management 3

BA 2020 Operations Management 3

MA 2025 Statistical Problem-Solving 3

Elective (Approved) 3

ACC 2140 Managerial Accounting 3

15

Semester 5

BA 2700 Orgnizational Behavior 3
HUM 2000 Introduction to Humanities 3
SS 2200 Macroeconomics 3
BA 3200 Business Ethics 3
BA 2550 Personal Selling 3

15

Semester 6

BA 3500 Advertising 3

SS 2210 Microeconomics 3
BA 3550 International Marketing 3
Elective (Humanities) 3
(One of the two following courses) 3
SS 2800 Sociology
SS 2720 Group Dynamics

15

Semester 7

BA 3300 Marketing Research and Decision Making 3

BA 4500 Purchasing 3

BA 3600 Corportate Finance 3
Electives (Approved) 9

18

Semester 8

BA 4910 Business Policy & Strategic Planning 3
Electives (Approved) 9

Elective (Humanities) 3

15

:Total Credits Required 123